Because recognition matters

Because recognition mattersYour brand should be your promise of what your company will deliver to its clients. It should reflect what you as a company do best. It should give your clients and prospects a sense of who you are, what you do and why you're passionate about it. It should mirror the unique company that you are, and what it is you have worked so hard to achieve.

ElcaMedia's team of experienced designers, writers and strategists will support you through the entire process so that you can be confident that your brand is strong, consistent and well-positioned in the market.

Case in point

An international chemical company had an outgrown brand and image, which was not representative of their values. They approached ElcaMedia to refresh their brand and image.

ElcaMedia enabled the implementation of a fresh design, ensuring a consistent visual identity and tone of voice across all brands and media. Offering crucial strategic input, we designed and implemented a smooth marketing plan and process, and a coherent group marketing strategy.

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Services provided:

  • Brand Audit and Analysis
  • Brand Positioning
  • Brand Guidelines
  • Brand Identity Elements
  • Visual Identity Design
  • Corporate Logo Re-Design
  • Website Design
  • Stationery and Collateral
  • Materials for presentations
  • Corporate films

A few tips for re-branding:

  • Recognize that re-branding takes time. There are no quick fixes, and it is worth putting in the extra work.
  • Make sure you ask the right questions – of your staff, your clients and yourself!
  • Limit the number of people involved – the saying "Too many cooks will spoil the broth" could never be more relevant.
  • Trademark your name, logo and mark accordingly, also for emerging markets.
  • Remember to market your new image and branding internally, as well as externally – your team is the strongest tool you have, and they need to be on board with any changes.
  • As you change your brand, reassure your clients that your core values remain the same.
  • Remember to recognize that re-branding is an on-going process.