CSR communications consultancy

Achieve ROI from CSR: Specialist responsible business consultancy & creative agency for communicating corporate social responsibility (CSR) & sustainability, cradle to cradle certified

CSR communications: Just one more impossible thing to do?

Now there is a new seemingly impossible task: position your company as a responsible business. What does that even mean? In the early stages of the development of so-called green marketing, many companies thought it would be enough simply to attach a "save a tree, don't print this email" message to their email signatures, or to make vague but positive statements about their commitments to “the environment” and the society.

Beware of greenwashing

So how to be a responsible business without greenwashing? The new generation of "aware customers" is too savvy for empty statements. They, and other key stakeholders, are demanding more recycled and recyclable packaging, fair trade policies, corporate social responsibility (CSR), health & safety (SHE) plans, transparency of raw material sourcing and supply chains, environmental impact statements, sustainability plans and sustainable business models, and clear compliance with rapidly evolving international standards. Companies that are guilty of greenwashing are being exposed, and this is having an impact on their brand credibility and their product sales. In today's world of "aware customers", it is significantly more risky to communicate an inconsistent, incomplete or untrue responsible business/ green message, than no message at all.

Develop an action plan

How do you develop a consistent, complete and above all, true responsible business message?

• Embrace standards like Cradle to Cradle
• Demonstrate successes
• Back up claims
• Look to the future (i.e. "we commit to improving processes x% in 5 years")
• Make your supply chain transparent
• Work with experts in CSR communications to develop marketing and brand strategies around all of the above

People, Planet, PROFIT

That's where we come in. With offices in London (UK), Amsterdam, the Netherlands and New York (USA), we are the leaders in green marketing and brand development. ELCAMEDIA are the first marketing company in the world with specially EPEA trained and certified Cradle to Cradle marketing and communications consultants. Cradle to Cradle is a service mark of MBDC. Over the years, our experienced team of marketing consultants and designers has helped many companies successfully implement strategic change in their organisation to deliver on the "green promise". We can do the same for your company. And this can go hand in hand with your existing marketing and branding efforts; we work well with your existing in-house marketing resources or agencies to ensure that messaging and branding is seamlessly integrated. The result: you can communicate consistently, honestly and transparently, without sacrificing your bottom line.