Green marketing creative agency

How to go green: Specialist green marketing creative agency for communicating corporate social responsibility & sustainability, cradle to cradle certified

Green marketing: Just one more impossible thing to do?

Your business has always been about the bottom line, right? Market a company to sell its products or services to its target audience, with increased sales every quarter. In a crowded marketplace, that has been challenging enough. But now there is yet another seemingly impossible task: sell your company as a "green" company. What does that even mean? In the early stages of the development of so-called green marketing, many companies thought it would be enough simply to attach a "save a tree, don't print this email" message to their email signatures, or to make vague but positive statements about their commitments to “the environment”.

Aware customers beware greenwashing

So how to be a green business without greenwashing? The new generation of "aware customers" is too savvy for empty PR statements. They, and other key stakeholders, are demanding less, more recycled and recyclable, packaging, fair trade policies, corporate social responsibility (CSR), health & safety (SHE) plans, transparency of raw material sourcing and supply chains, environmental impact statements, sustainability plans and sustainable business models, and clear compliance with rapidly evolving international standards. Companies that are guilty of greenwashing are being exposed, and this is having an impact on their brand credibility and their product sales. In today's world of super savvy consumers, it is significantly more risky to communicate an inconsistent, incomplete or untrue green message, than no message at all.

Develop an action plan

How do you develop a consistent, complete and above all, true green message? It boils down to the following:

• Embrace standards like Cradle to Cradle
• Demonstrate successes
• Back up claims
• Look to the future (i.e. "we commit to improving processes x% in 5 years")
• Make your supply chain transparent
• Work with experts in green marketing to develop marketing and brand strategies around all of the above

People, Planet, PROFIT

That's where we come in. With offices in London (UK), Amsterdam, the Netherlands and New York (USA), we are the leaders in green marketing and brand development. ELCAMEDIA are the first marketing company in the world to employ specially EPEA trained and MBDC certified Cradle to Cradle marketing consultants. Over the years, our experienced team of marketing consultants and designers has helped many companies successfully implement strategic change in their organisation to deliver on the "green promise". We can do the same for your company. And this can go hand in hand with your existing marketing and branding efforts; we work well with your existing in-house marketing resources or agencies to ensure that messaging and branding is seamlessly integrated. The result: you can communicate consistently, honestly and transparently, without sacrificing your bottom line.