Your brand defines the success of your company

Premier agency for sustainable brand positioning & marketing corporate social responsibility (CSR), cradle to cradle (C2C)

Sincerity pays off

Sincerity and transparency create loyalty. Voluntarily committing to and meeting international standards on environmental protection, sustainability, recycling, and biodegradability directly and positively impacts sales in this new, informed world. It's okay to brag if you can back it up. The word gets out about demonstrable CSR and positive corporate citizenship.

Greenwashing doesn't

The reverse is also true: lie about, cover up, or distort the extent of your green commitment, and reap the negative consequences. "Greenwashing", as defined by Wikipedia, "is a form of spin in which green PR or green marketing is deceptively used to promote the perception that a company's policies or products are environmentally friendly." Appropriately enough, it was coined by an environmentalist in the 80s in regards to the cards that many hotels place in their rooms about reusing towels to "save the environment", even though very few hotels at that time had actually changed their laundry policies. The negative backlash forced the hotel chains to implement new policies. So, if you think that no one's watching or keeping track, you're wrong.

Build your sustainability around your existing brand

So, how do you create a complete green marketing strategy? Start with your existing brand strengths. Are you known as an innovator? Be an innovator in green production strategies. Are you a trustworthy, family-oriented brand? Show how your environmental policies benefit families, or build CSR campaigns around educating kids on the importance of recycling. Green marketing needs to work together with your existing marketing campaigns to reinforce your company messages, not distract or confuse your already loyal customers.

Support from concept to execution

ELCAMEDIA are green marketing experts. That's all we do. Depending on your needs, ELCAMEDIA's team of highly experienced marketers work with you from development of initial CSR and green marketing concepts right through to campaign execution, media buying and brand and media coverage tracking. And we work with your existing marketing agencies to marry your current brand and marketing campaigns with our green campaigns. You can rely on our proven expertise to ensure your brand positioning remains strong, consistent, and delivers maximum appeal to your target audiences.