Earth friendly products & services that prosper

Green marketing agency for promoting eco products, services & internal campaigns (safety, health, environment, CSR) from strategy to implementation

Make your customers feel like heroes

Consumers are becoming more and more aware of environmental and health issues, and those issues are affecting their buying patterns. However, at the end of the day, it will only be one of several factors determining product choice, others being price, suitability for need, and general appeal. But giving customers an extra reason to buy your product over the competition by emphasizing right on your label how you are giving back to the community and the world will make them feel like heroes when they choose you. Our marketing concepts include label and package design, in-store displays, and ideas for in-store or local activities that can demonstrate your commitment to the communities in which your customers live.

And you still outperform the competition

Of course, you still have to contend with the "What's In It For Me" factor, particularly if you're charging premium prices. It won't matter if you make them feel like heroes if they go broke. We will help you demonstrate that not only are you doing your part to save the world, but your product still outperforms the "still brown" competition. We'll show you how to influence consumer mindset to establish or reinforce a new criteria set for choosing products. For example, organic food used to be sold by emphasizing the benefit of organic farming techniques to the planet. Now it's being sold for its health benefits, because of the increased understanding of the connection between healthy eating and physical well-being. Find the right hook, and you will get customers who are happy to pay more.

Balance "buzz" and brand

More and more companies are creating eco-label products to capture the new aware consumers. This is a way to transition your brand to a more green one, but you must be careful and use such strategies wisely. What does this say about your existing products? What is your total commitment to sustainability? Are you helping your customers choose your products or are you confusing them with buzzwords like "carbon offset"? We can help you develop a short- and long-term strategy that will grow with your company as it develops into a truly green organization.

Our core is green

You are experts in creating your products. You don't have time to become experts in green marketing as well. ELCAMEDIA are specialists in creative concept development for your green product positioning. We will provide you with innovative, cutting edge ideas that will create demand and loyalty amongst your key customers. We can advise you on where to start with green initiatives, CSR activities or communications messages, if you're not (yet) prepared to completely shift your company to a green brand.

We have chosen to team up with ELCAMEDIA because they have the dedication and the capability to assist companies to develop strong product positioning strategies and effective brand presence tactics!

— Prof. Dr. Michael Braungart, co-founder Cradle to Cradle